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Is Turo Still Profitable in 2023?

If you’re looking for a way to make money on the side or even start a full-time business, renting out your car on Turo might be worth considering. Turo is a car-sharing platform that allows car owners to rent out their vehicles to others for a fee. But is Turo profitable? In this article, we’ll explore the ins and outs of making money with Turo, including how to maximize your earnings and minimize your risks.

What is Turo and How Does it Work?

Turo is a peer-to-peer car-sharing platform that connects car owners with people who need to rent a car. It’s essentially like Airbnb, but for cars. Car owners can list their vehicles on Turo, set their own prices, and earn money when renters book their cars. Renters can browse listings, book a car, and pick it up from the owner’s location.

The Pros and Cons of Renting Your Car on Turo

Before we dive into the details of making money with Turo, it’s important to consider the pros and cons of renting out your car on the platform.


  • Earn extra money: Renting out your car on Turo can be a great way to earn extra cash, especially if you have a car that you don’t use often.
  • Set your own prices: As a Turo host, you have complete control over how much you charge for your car. You can set your prices based on the make and model of your car, its condition, and the demand in your area.
  • Flexible scheduling: You can choose when your car is available for rent and when it’s not, so you can work around your own schedule.
  • Turo provides insurance: Turo provides up to $1 million in liability insurance for each rental, so you don’t have to worry about your car getting damaged or stolen.


  • Wear and tear on your car: Renting out your car on Turo means more miles on the odometer and more wear and tear on your car. This can reduce the value of your car over time.
  • Risk of damage or theft: While Turo provides insurance for each rental, there’s always a risk that your car could be damaged or stolen.
  • Potential legal issues: Depending on where you live, there may be legal issues you need to consider before renting out your car on Turo. For example, some cities require a special permit or license to rent out your car.
  • Limited availability: Depending on the demand in your area, you may not be able to rent out your car as often as you’d like.

How Much Can You Make Renting Your Car on Turo?

The amount of money you can make renting out your car on Turo depends on a variety of factors, including:

  • The make and model of your car: Luxury cars and sports cars tend to rent for more than economy cars.
  • The age and condition of your car: Newer cars and well-maintained cars tend to rent for more.
  • The demand in your area: If there’s high demand for rental cars in your area, you may be able to charge more for your car.
  • Your pricing strategy: Setting competitive prices can help you attract more renters and earn more money.

On average, Turo hosts earn around $500 monthly renting out their cars. However, some hosts earn much more than that by renting out multiple cars or renting out high-end luxury cars.

Tips for Making the Most Money on Turo

If you’re interested in making money with Turo, here are some tips to help you maximize your earnings:

1. Choose the right car to rent out

Not all cars are created equal when it comes to renting them out on Turo. Luxury cars, sports cars, and unique vehicles tend to attract higher rates and are in higher demand. In contrast, older, basic cars may not attract as many renters or fetch as high a price. Consider the make, model, and year of your car when deciding whether it is a good fit for Turo.

2. Set competitive prices

It’s important to set competitive prices when listing your car on Turo. Research the rates of similar cars in your area and price yours accordingly. You may want to adjust your pricing strategy based on the time of year, the popularity of your location, and any special events or holidays.

3. Keep your car in good condition

To attract renters and earn positive reviews, keeping your car in good condition is important. Ensure it’s clean, well-maintained, and free of mechanical issues. Consider investing in regular detailing and maintenance to keep your car looking and running at its best.

4. Be responsive and communicative

Renters appreciate hosts who are responsive and communicative. Be sure to promptly respond to inquiries and booking requests, and be available to answer any questions renters may have. Clear and open communication can help build trust and lead to positive reviews.

5. Consider offering extras

Consider offering extras like GPS, car seats, or delivery and pickup services to make your car stand out from the competition. These value-added services can help justify a higher rental rate and make your car more attractive to renters.


So, is Turo profitable? The answer is that it can be, if you approach it with a strategic mindset and take steps to maximize your earnings while minimizing your risks. By choosing the right car, setting competitive prices, keeping your car in good condition, being responsive and communicative, and offering extras, you can increase your chances of making money with Turo.


  1. Is Turo a safe way to rent out my car?

Yes, Turo provides up to $1 million in liability insurance for each rental, and also offers additional insurance options for hosts who want extra protection.

  1. Do I have to pay taxes on my Turo earnings?

Yes, you must report your Turo earnings as income on your tax return.

  1. Can I rent out multiple cars on Turo?

Yes, as long as you meet the platform’s eligibility requirements and have enough cars to list.

  1. What happens if a renter damages my car?

If a renter damages your car, Turo’s insurance policy will cover the cost of repairs up to the policy limit. Depending on their chosen insurance plan, hosts may be responsible for a deductible.

  1. Can I list my car on other platforms besides Turo?

Yes, but be sure to check the terms and conditions of each platform to ensure that you’re not violating any agreements or policies.