Skip to content

How to Start a Turo Business With no Money?

Starting a Turo business without money might seem impossible, but it is entirely achievable with the right mindset, strategy, and planning. In this article, we will guide you through the steps you need to take to start a Turo business with no money.

Step 1: Create a Business Plan

The first step in starting any business is to create a business plan. A business plan is a document that outlines your business objectives, strategies, and action plans. Your business plan should also include your target market, competitors, and financial projections.

Creating a business plan is vital in starting a Turo business with no money. It will help you determine the feasibility of your business idea, identify potential challenges, and set clear goals and objectives for your business. A well-written business plan can also help you secure future funding from investors or lenders.

Step 2: Register with Turo

Once you have a solid business plan, register with Turo. Turo is a peer-to-peer car-sharing platform allowing car owners to rent out their cars to community members.

To register with Turo, you must provide basic information about yourself and your car. You must also provide proof of insurance, a valid driver’s license, and a clean driving record.

Step 3: Use Free Marketing Channels

Starting a Turo business with no money means you must rely on free marketing channels to promote your business. The good news is that you can use several free marketing channels to reach your target audience.

Social media platforms such as Facebook, Twitter, and Instagram are great for promoting your Turo business. You can create a business page and share photos and information about your cars, rental rates, and availability. You can also join relevant groups and forums to share your business and connect with potential customers.

Another free marketing channel you can use is Craigslist. Craigslist is a classified ads website where you can post ads for free. You can create an ad for your Turo business, including photos and details about your cars, rental rates, and availability.

Step 4: Offer Competitive Rates

Offering competitive rates is essential when starting a Turo business with no money. You must ensure that your rental rates are competitive and affordable to attract customers.

To determine your rental rates, you need to research your competition and find out what they are charging. You can also consider your car’s location, make and model, and rental duration when setting your rental rates.

Step 5: Build Trust with Customers

Building customer trust is crucial when starting a Turo business with no money. Customers need to trust that you are reliable and that your cars are in good condition.

To build customer trust, you must ensure that your cars are well-maintained, clean, and in good working condition. You must also be responsive to customer inquiries and provide excellent customer service.

Step 6: Leverage Referral Programs

Leveraging referral programs is an excellent way to grow your Turo business with no money. Referral programs allow you to offer discounts or incentives to customers who refer new customers to your business.

You can create a referral program and offer discounts or credits to customers who refer new customers to your Turo business. You can also leverage social media platforms and encourage your customers to share your business with friends and family.

Step 7: Expand Your Fleet

Once you generate income from your Turo business, you can reinvest your profits to expand your fleet. You can use the profits to purchase additional cars or upgrade your existing cars.

Expanding your fleet will allow you to increase your rental rates and attract more customers. You can also offer a variety of cars to cater to different customer preferences and increase your earning potential.

Step 8: Partner with Local Businesses

Partnering with local businesses is another effective way to promote your Turo business. You can contact local hotels, Airbnb hosts, and event venues and offer them discounts on your rental rates. In exchange, they can refer their guests or customers to your Turo business.

Partnering with local businesses can also help you establish a network of contacts and increase your visibility in the community.

Step 9: Offer Additional Services

Offering additional services is an excellent way to differentiate your Turo business from your competition. You can offer services such as delivery and pickup, car detailing, or GPS navigation.

Offering additional services can help you attract more customers and increase your earning potential. You can also charge additional fees for these services, increasing your revenue.

Step 10: Be Flexible and Adaptable

Starting a Turo business with no money requires flexibility and adaptability. You need to be open to new ideas and strategies and be willing to adjust your plans based on the changing market conditions.

You also need to be flexible with your rental rates and policies. You may need to adjust your rental rates based on the demand for your cars or change your policies based on customer feedback.


Starting a Turo business with no money may seem daunting, but it is achievable with the right strategy and planning. By creating a solid business plan, registering with Turo, using free marketing channels, offering competitive rates, building trust with customers, leveraging referral programs, expanding your fleet, partnering with local businesses, offering additional services, and being flexible and adaptable, you can start a successful Turo business with no money. Remember, starting a Turo business requires hard work, dedication, and persistence, but the rewards can be significant.